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Fund marketing support to airports.
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Establish local catalyst and air service task force.
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Identify and monitor target audience and build
consensus.
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Work with incumbent carriers.
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Implement marketing and community education.
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Hire an air service development coordinator.
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Conduct airline marketing.
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Fund revenue guarantees/subsidies.
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Provide free ground handling, terminal/counter
space, gate
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leases,
landing fees, etc.
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Develop program to advertise to passengers.
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Develop passenger rebates to use local airport.
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Coordinate Frequent Flier bonus miles program.
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